On Monday I wrote a post about how nonprofit organizations, community leaders and foundations are collaborating to reach hard-to-count populations and ensure that their constituents participate in Census 2010. Several important campaigns are taking place in the Bay Area with the financial support of The San Fransisco Foundation, The California Endowment, Evelyn and Walter Haas, Jr. Foundation, James Irvine Foundation and other local foundations. In addition to grant funds, The San Francisco Foundation and The California Endowment are helping grantees to collaborate, strategize and track their efforts.

Yesterday, National Public Radio reported on how major national foundations have also launched intensive campaigns to reach the hard-to-count including the homeless and those who might be uncomfortable participating based on immigration status. National funders of Census 2010 initiatives include The Open Society Institute, Ford Foundation and the John S. and James L. Knight Foundation.

As the NPR story reports, Voto Latino came up with innovative ways that link the popularity of the iPhone with young Latinos and incentives for filling out the census form. They developed an iPhone application for Los Angeles County that gives users the opportunity to win music and possibly a free concert if they learn about the census.

Listen to the NPR story:

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Any day you should receive notice in the mail about the 2010 Census. The official questionnaire will follow the initial announcement one week later in mid-March.

The federal government distributes more than $400 billion a year to state, tribal and local governments based on the decennial Census count. And every ten years some states gain seats in the U.S. House of Representatives and some lose, depending on what the Census numbers say about the relative sizes of their populations. The changing numbers require states to redraw Congressional District boundaries.

Yet to the despair of social justice advocates, populations that are most in need of community services, resources and civil rights enforcement have also been the hardest to count. In the Bay Area a number of foundations have helped to mobilize outreach in historically undercounted populations by awarding grants to grassroots organizations with extensive reach in their communities.

When it comes to filling out box #9 with regards to race, advocacy organizations will also play a critical educational role to show how individuals can “self-select” by choosing more than one race or “some other race” to identify as multi-racial or by national origin. For example, some might choose to enter Afghan, Sikh, Maya or Haitian. This widely-syndicated article by the Associated Press describes how some Caribbean-American leaders are urging their communities to write their nationalities on the line under “some other race” on the forms, along with checking the racial categories they feel identify them best.

While the way race is counted is an important evolution in the Census, it remains to be seen how the Census Bureau will tabulate the write-in selections in 2011.

Articles and Resources on Census 2010

• Nonprofits Count!: A project of the Nonprofit Voter Engagement Network, this website provides information, including best practices, on how nonprofit organizations and human services agencies can help produce an accurate count of hard-to-count populations.
• Mapping Hard-to-Count Communities: Hard-to-Count (HTC) populations are groups that may have a higher non-response rate on the 2010 Census. With support from The California Endowment, Healthy Cities has generated a portal through which Census stakeholders may locate communities at risk for undercounting in California.
• Justice Department Confirms Confidentiality of Census Information – March 5, 2010 article by the Washington Post
• The Leadership Conference on Civil and Human Rights
• Census History: Counting Hispanics – March 3, 2010 article by the Pew Hispanic Center
• Census: Battleground for Money and Justice – February 17, 2010 by Blue Avocado
• Most View Census Positively, But Some Have Doubts - February 12, 2010 by The Pew Research Center for the People & The Press
• California Complete Count Committee
• The Census Project Blog: A collaboration of state and local governments, civil rights and labor groups, housing and child advocates, businesses, professional societies, and research organizations interested in a fair and accurate Census 2010
• Brookings Institution Census Information

Grantmaker Initiatives

• Census 2010 Grants Will Bring Visibility to Hard-to-Count Populations – The San Francisco Foundation
• New York Foundations Push to Get Accurate Census Count – Philanthropy News Digest
• Private foundations offer millions to ensure accurate census count – Contra Costa Times
• The California Endowment has awarded nearly 11,000 grants across California totaling more than $1.9 billion.

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Today I read a new post by blogger Amy Gahran on the News Leadership 3.0 blog of the Knight Digital Media Center (a project of the UC Berkeley Graduate School of Journalism and the USC Annenberg School for Communication and Journalism). Her article reminded me of how easy it is for changemakers to embed third party widgets and gadgets into their blogs and Web pages to promote civic engagement through volunteering.

In addition to the widgets the author describes in the article – SearchLite by VolunteerMatch, Dosomething.org and Volunteering in America by widgetbox – another widget I recently discovered is made by All for Good, a project of Our Good Works. All for Good makes an open source application that allows you to find and share volunteer activities. I initially discovered the All for Good tool on Serve.gov, a site set up in response to President Obama’s call for Americans to get out and serve in their communities. The volunteer database is driven by All for Good.

According to the All for Good Web site, the project is driven by volunteers from Google, Craigslist Foundation, UCLA, YouTube, FanFeedr and Aha! Ink. As a contributor, Google is hosting the All for Good website and products.

After making a few selections for place, colors and time frame – voila! – here is a dynamic listing of volunteer opportunities available for this week in the San Francisco Bay Area.

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“Far away there in the sunshine are my highest aspirations. I may not reach them, but I can look up and see their beauty, believe in them, and try to follow where they lead.” ~ Louisa May Alcott


People like to be optimistic, even in times of crisis. We need to see opportunity and set goals – from end-of-the-year stories to New Year’s resolutions and to predictions for the year and decade to come. Many of us are ready for a decade that builds on the most promising movements, ideas and innovations of recent years.

1. SUSTAINABILITY
• Green business. Over the last few years of the decade, going “green” became very popular for U.S. consumers and for the business sector, where the concepts of corporate social responsibility (CSR) and the triple bottom line (people, planet, profit) took off.
• Graduate business programs focused on sustainability and the “Green MBA”emerged.
• Climate change activism. More people and businesses recognized that anthropogenic climate change is real and will have environmental and economic consequences – and set out to do something about it. Was the tipping point Al Gore’s Inconvenient Truth of 2006?
2. GREEN LIVING
• Plastic bag bans. Plastic bags are a significant cause of pollution in the San Francisco Bay. The cities of Fairfax, Palo Alto and San Francisco, have banned plastic bags at larger retailers, as have Berkeley’s Farmers Markets run by the Ecology Center. In Washington D.C. stores selling food or alcohol now charge 5 cents for bags with revenue going to a river protection fund.
• Bay-friendly landscaping has become a popular way of reducing water use and planting for the benefit of local wildlife.
• Daylighting urban creeks and rain gardens. In the East Bay, creek advocates continue to revitalize creek habitat as opportunities arise. This interesting story also describes innovative ways one city is capturing rain water and reducing pollution of waterways.
• Living Roofs. Also called green roofs, this innovation in building construction known to help absorb rainfall, insulate, create wildlife habitat and lower urban air temperatures became a popular attraction at the California Academy of Sciences this past year. Literacy for Environmental Justice is constructing one on top of an EcoCenter in southeast San Francisco.
3. FOOD
• Food systems and economies. Yes! Magazine features an enlightening series on topics from urban farming to protecting local farms.
• Take it slow. The Slow Money Alliance is an emerging network of investors, donors, farmers, and activists committed to building local food economies. The Slow Food movement also continues to grow.
• Food justice. Some underserved communities now have grocery stores selling healthy foods for the first time such as this one in West Oakland.
4. SOCIAL ENTERPRISE
• Microenterprise. The development of microenterprise and microfinancing is not new, but with the popularity nonprofit social enterprise organizations like the Acumen Fund and Kiva, this movement is growing stronger internationally and locally. In March 2009, Acumen Fund founder Jacqueline Novogratz published the inspirational book, The Blue Sweater. Locally, several Bay Area foundations have prioritized microenterprise development in their giving portfolios with an emphasis on empowering low income women of color and immigrants.
• Social entrepreneurism. This past year, The HUB, co-working centers for social innovators, came to the Bay Area thanks to support from Good Capital, Social Capital Markets Media and a small circle of angel investors. The first location is in Berkeley’s David Brower Center, and a second one is on the horizon for downtown San Francisco.
• Green jobs movement. For a good part of the last decade Van Jones successfully made the case for simultaneously solving socioeconomic inequality and environmental problems. In January 2009, The New Yorker published a feature about Jones. The successes of Green for All demonstrate how nonprofits can influence public policy. Another project, the Women’s Economic Security Campaign, published a report specific to creating opportunities for low income women in the green economy.
5. 21ST CENTURY REINVENTIONS
• Reinventing regional journalism. At a time when newspapers nationwide and locally are facing a crippling economic crisis and the traditional business models for journalism no longer work, foundations and donors are funding new nonprofit journalism ventures. In 2010, a new journalism organization focused on engaging communities in civic and community news will launch in the Bay Area.
• Museums are creating more interactive and visitor-centered exhibits using new media tools and more input from the public. Allowing visitors to experience a sense of place and community will also be important. While some visitors might complain that museum admission has become too expensive in the Bay Area, most museums offer a monthly free day, and memberships are a bargain if you visit regularly.
• Libraries in the digital age. In the economic downturn, libraries have seen a rise in patrons. In this San Francisco Chronicle article writer Tim Holt describes libraries as community gathering places “where anyone can read the newspaper, check e-mails, do homework or just sit and enjoy a safe and quiet space.” Like other traditional institutions, the role of libraries is changing in the digital age. The librarian has a new role in teaching lessons about “the reliability — or lack thereof — of information on the Internet.”
6. GETTING OUTDOORS
• Health benefits.The Washington Post reported that doctors are sending patients outdoors for physical and mental benefits.
• Parks and community health. The Trust for Public Land President Will Rogers published an article on the Huffington Post, linking urban parks to community health.
• Nature deficit disorder. A new report aims to reverse an alarming trend: 30% of teens do not participate in outdoor nature activities.
• The importance of play. This past year the Oakland-based Playworks (formerly Sports4kids) launched its first conference, PlayOn dedicated to the importance of play.
7. ENVIRONMENTAL STEWARDSHIP
• Environmental stewardship. Removing invasive plants from Spartina to French broom, restoring habitats, and Saving the San Francisco Bay have inspired community service and garnered resources. This year the first environmental education center in southeast San Francisco and the city’s first 100 percent off-grid building will launch.
• Open space boom. Advocates for open space, including land trusts and conservation groups are seeing a silver lining in the housing market bust in the Bay Area, in the Sierra foothills and across the country.
8. LIVABLE COMMUNITIES
• More choose bikes for transportation. The San Francisco Bicycle Coalition announced on their Web site that “2009 was a year of unprecedented success with a whopping 53% increase in bicycle ridership.”
• Pavement to parks and livable streets: San Francisco is leading initiatives to make paved areas into parks and periodically close streets to traffic to encourage recreation.
9. DIVERSITY
• Parks and diversity. From the release of Ken Burns widely viewed documentary series “America’s Best Idea” to new initiatives in the national park system, promoting diversity and connecting diverse youth (future stewards) to outdoor experiences have become priorities.
• Immigrant integration. New Routes to Community Health publishes illuminating multimedia stories and resources about the lives of immigrants in the United States. Grantmakers Concerned with Immigrants and Refugees provides resources for funders and others working to address the challenges facing newcomers and local communities, as well as resources for Census 2010.
10. SOCIAL CHANGE
• Education reform. Schools and nonprofit educational programs are calling for closing the achievement gap. Federal “Race to the Top” grant applications are due January 19 and awards will go to States that are “leading the way with ambitious yet achievable plans for implementing coherent, compelling, and comprehensive education reform.” What is California doing?
• Health reform. In late December when the Senate passed its version of health care reform, social media devoted more attention to the subject than it had at any time this year according to the Pew Research Center.
• Advancing equal rights. When San Francisco Mayor Gavin Newsom ordered City Hall to issue marriage licenses to same-sex couples soon after taking office in 2004, gay marriage and rights received national attention. While there have been many setbacks along the way, considerable progress has been made. 2010 will also mark the first time the U.S. Census will count same-sex couples.

Of course, the list goes on. Feel free to send in additional innovation highlights via comments.

My next blog post will be about Stones into Schools by Greg Mortenson, author of the best selling Three Cups of Tea.

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