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Archive for the 'nonprofit' Category

Bill Moyers interviews Greg Mortenson

Sitara Star School. Afghanistan. (Courtesy of Central Asia Institute)

Sitara Star School. Afghanistan. (Courtesy of Central Asia Institute)



In December, I found a tall stack of Greg Mortenson’s new book, Stones into Schools, in a local bookstore after hearing of its release. This book (currently #5 on the New York Times best seller list) picks up where Three Cups of Tea (a book that has sold 3.5 million copies in 41 countries) left off, yet Stones into Schools stands alone and tells a gripping chronicle of what it is like to bring educational opportunities to rural communities in war torn Afghanistan and Pakistan. It is a story that weaves history, landscape and inspirational accounts of bravery and fortitude as Mortenson, his team and villagers work to do what seems, oftentimes, impossible.

Yesterday, PBS stations aired Bill Moyers in conversation with Greg Mortenson. In addition to illuminating the plight of the Central Asia Institute (CAI) and the new book, the interview gives you the chance to hear Mortenson’s views on the deployment of 30,000 new troops to Afghanistan, a decision President Obama announced on December 1, 2009. To this end, one of Moyer’s questions to Mortenson was: “It costs us a million dollars a year to keep one soldier there. That’s $30 billion for the new 30,000 troops. How many schools could you build with that?” Mortenson responded, with “$1 million we could build 30 or 40 schools. And in one generation we could have over 20,000, 30,000 kids educated.

Not to miss, one highlight of the interview came after Moyers asked Mortenson about the “men who showed up in black.” Mortenson described their goal of building a girl’s school in a Taliban-led region notorious for opposing education of girls. In an effort to gain approval, he invited the province’s elders to one of CAI’s schools. Mortenson described the visit as one where men “armed to the teeth” spent an hour and a half playing on the schools swings and slides. During the show, they flashed a photo of these men swinging while laughing and smiling. Later, after gathering for a village meeting, the elders said: “We want to start this school. Of course we want the playground built first.”

Watch the video on the Bill Moyers Journal Web site and read the transcript here.

Simdara village toilet school, where students use an old toilet as their schoolbuilding. Afghanistan. (Courtesy of Central Asia Institute)

Simdara village, where Greg Mortenson and his team unexpectedly found children attending school in a building that formerly served as a pit toilet. Afghanistan. (Courtesy of Central Asia Institute)



Children of Bichik Khan, Buzzai Gumbad, Wakhan Corridor. Afghanistan. (Image courtesy of Central Asia Institute)

Children of Bichik Khan, Buzzai Gumbad, Wakhan Corridor. Afghanistan. (Image courtesy of Central Asia Institute)

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Social media for nonprofits: lessons learned

Some nonprofit organizations that were early adopters of social media and others confused by the myriad options may not be using these tools to the best of their advantage.

Using Facebook as an example, some nonprofits set up Facebook “Groups” instead of fan “Pages,” the former of which might be limiting for those that want to create more visibility through the viral power of the tool. Other nonprofits set up only a Causes page to invite donations. The most problematic example relates to those groups that set up their organizations as individual people for you to “friend” rather than “fan” (I believe Facebook made changes in sign up to prevent this occurrence from continuing).

Mission-minded posts an informative blog post on this subject, which also links to a Wall Street Journal blog article on the benefits of setting up a Facebook fan page (“Page”) for your nonprofit organization instead of a group. The WSJ story highlights advice from Facebook’s Randi Zuckerberg, who pointed out mistakes made by nonprofits at a social media conference in New York this past summer. Quoting the article: “Relying on groups, which have been available longer, is one of the biggest mistakes nonprofits make.”

To learn more from the experiments of others and the latest best practices in social media, there are many resources available to nonprofits. In fact, I just got an email from my friend and colleague, Kivi Leroux Miller, about a series of webinars she will host over the next month – from writing for social media to integrating your Web site, email newsletter and social media sites.

Other sources are listed in this blog post: The Explosion of Social Networking

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Is your nonprofit newsworthy?

radio news

If you have not discovered the Live Chats with The Chronicle of Philanthropy, you will not want to miss checking out some of their informative expert-led discussions on many subjects of interest to nonprofits – from fundraising and marketing to social media and media outreach.

The next topic is: Getting Good News Coverage: How to Persuade Journalists to Cover Your Cause on December 1, 9 a.m. Pacific Time.

For many nonprofits, a good way to get the attention of prospective donors, volunteers, public officials, clients and constituents is by building visibility through the media.

The moderator, Peter Panepento, and experts plan to cover:

  • How to get the attention of journalists in a competitive landscape
  • The most effective pitches
  • The most common errors nonprofit groups make when they approach reporters and editors
  • How to build productive relationships with reporters and editors

For the chats you can submit your questions in advance or follow along on with the conversation.

The Chronicle also maintains transcripts of past discussions. A few of my favorites include:

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Obama’s pledge for social innovation

On June 30, President Obama announced his pledge to support social innovation from the “bottom up.” As a community organizer in Chicago, he learned that the some of the best solutions exist at the grassroots level.

The president added that we need to bring the most promising community-based solutions to scale by expanding successful programs and developing other high potential solutions with a strong emphasis on measuring results and impact. “People don’t need somebody out in Washington to tell them how to solve their problems, especially when the best solutions are often right there in their own neighborhoods, just waiting to be discovered,” said Obama.

As reported earlier this year by The Chronicle on Philanthropy, the White House is looking for “new ideas” and “new models” but innovation does not necessarily imply new nonprofits or programs. “It’s about impact and effectiveness,” said Melody Barnes, director of the White House Domestic Policy Council. In Tuesday’s announcement, Obama said that he will be asking Barnes to travel across the country to “discover and evaluate the very best programs in our communities.”

The $50-million fund for social innovation is part of the Edward M. Kennedy Serve America Act. The funds were authorized by the national service law in April 2009, but the funds still need approval by Congress in the fiscal year 2010 budget.

More coverage:

Update on Philanthropy This Week (audio)
Posted: Tue, 14 Jul 2009

Social Innovation Fund and Spending Down Your Endowment

Corporation for National & Community Service
Posted: July 2009

FAQ – Social Innovation Fund – Shows how and when to apply (PDF)

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