“Far away there in the sunshine are my highest aspirations. I may not reach them, but I can look up and see their beauty, believe in them, and try to follow where they lead.” ~ Louisa May Alcott

1. SUSTAINABILITY
• Green business. Over the last few years of the decade, going “green” became very popular for U.S. consumers and for the business sector, where the concepts of corporate social responsibility (CSR) and the triple bottom line (people, planet, profit) took off.
• Graduate business programs focused on sustainability and the “Green MBA”emerged.
• Climate change activism. More people and businesses recognized that anthropogenic climate change is real and will have environmental and economic consequences – and set out to do something about it. Was the tipping point Al Gore’s Inconvenient Truth of 2006?
2. GREEN LIVING
• Plastic bag bans. Plastic bags are a significant cause of pollution in the San Francisco Bay. The cities of Fairfax, Palo Alto and San Francisco, have banned plastic bags at larger retailers, as have Berkeley’s Farmers Markets run by the Ecology Center. In Washington D.C. stores selling food or alcohol now charge 5 cents for bags with revenue going to a river protection fund.
• Bay-friendly landscaping has become a popular way of reducing water use and planting for the benefit of local wildlife.
• Daylighting urban creeks and rain gardens. In the East Bay, creek advocates continue to revitalize creek habitat as opportunities arise. This interesting story also describes innovative ways one city is capturing rain water and reducing pollution of waterways.
• Living Roofs. Also called green roofs, this innovation in building construction known to help absorb rainfall, insulate, create wildlife habitat and lower urban air temperatures became a popular attraction at the California Academy of Sciences this past year. Literacy for Environmental Justice is constructing one on top of an EcoCenter in southeast San Francisco.
3. FOOD
• Food systems and economies. Yes! Magazine features an enlightening series on topics from urban farming to protecting local farms.
• Take it slow. The Slow Money Alliance is an emerging network of investors, donors, farmers, and activists committed to building local food economies. The Slow Food movement also continues to grow.
• Food justice. Some underserved communities now have grocery stores selling healthy foods for the first time such as this one in West Oakland.
4. SOCIAL ENTERPRISE
• Microenterprise. The development of microenterprise and microfinancing is not new, but with the popularity of nonprofit social enterprise organizations like the Acumen Fund and Kiva, this movement is growing stronger, internationally and locally. In March 2009, Acumen Fund founder Jacqueline Novogratz published the inspirational book, The Blue Sweater. Locally, several Bay Area foundations have prioritized microenterprise development in their giving portfolios with an emphasis on empowering low income women of color and immigrants.
• Social entrepreneurism. This past year, The HUB, a global network of co-working centers for social innovators, came to the Bay Area thanks to support from Good Capital, Social Capital Markets Media and a small circle of angel investors. The first location is in Berkeley’s David Brower Center, and a second one is on the horizon for downtown San Francisco.
• Green jobs movement. For a good part of the last decade Van Jones successfully made the case for simultaneously solving socioeconomic inequality and environmental problems. In January 2009, The New Yorker published a feature about Jones. The successes of the Green for All campaign demonstrate how nonprofits can influence public policy. Another project, the Women’s Economic Security Campaign, published a report specific to creating opportunities for low income women in the green economy.
5. 21ST CENTURY REINVENTIONS
• Reinventing regional journalism. At a time when newspapers nationwide and locally are facing a crippling economic crisis and the traditional business models for journalism no longer work, foundations and donors are funding new nonprofit journalism ventures. In 2010, a new journalism organization focused on engaging communities in civic and community news will launch in the Bay Area.
• Museums are creating more interactive and visitor-centered exhibits using new media tools and more input from the public. Allowing visitors to experience a sense of place and community will also be important. While some visitors might complain that museum admission has become too expensive in the Bay Area, most museums offer a monthly free day, and memberships are a bargain if you visit regularly.
• Libraries in the digital age. In the economic downturn, libraries have seen a rise in patrons. In this San Francisco Chronicle article writer Tim Holt describes libraries as community gathering places “where anyone can read the newspaper, check e-mails, do homework or just sit and enjoy a safe and quiet space.” Like other traditional institutions, the role of libraries is changing in the digital age. The librarian has a new role in teaching lessons about “the reliability — or lack thereof — of information on the Internet.”
6. GETTING OUTDOORS
• Health benefits.The Washington Post reported that doctors are sending patients outdoors for physical and mental benefits.
• Parks and community health. The Trust for Public Land President Will Rogers published an article on the Huffington Post, linking urban parks to community health.
• Nature deficit disorder. A new report aims to reverse an alarming trend: 30% of teens do not participate in outdoor nature activities.
• The importance of play. This past year the Oakland-based Playworks (formerly Sports4kids) launched its first conference, PlayOn dedicated to the importance of play.
7. ENVIRONMENTAL STEWARDSHIP
• Environmental stewardship. Removing invasive plants from Spartina to French broom, restoring habitats, and Saving the San Francisco Bay have inspired community service and garnered resources. This year the first environmental education center in southeast San Francisco and the city’s first 100 percent off-grid building will launch.
• Open space boom. Advocates for open space, including land trusts and conservation groups are seeing a silver lining in the housing market bust in the Bay Area, in the Sierra foothills and across the country.
8. LIVABLE COMMUNITIES
• More choose bikes for transportation. The San Francisco Bicycle Coalition announced on their Web site that “2009 was a year of unprecedented success with a whopping 53% increase in bicycle ridership.”
• Pavement to parks and livable streets: San Francisco is leading initiatives to make paved areas into parks and periodically close streets to traffic to encourage recreation.
9. DIVERSITY
• Parks and diversity. From the release of Ken Burns widely viewed documentary series “America’s Best Idea” to new initiatives in the national park system, promoting diversity and connecting diverse youth (future stewards) to outdoor experiences have become priorities.
• Immigrant integration. New Routes to Community Health publishes illuminating multimedia stories and resources about the lives of immigrants in the United States. Grantmakers Concerned with Immigrants and Refugees provides resources for funders and others working to address the challenges facing newcomers and local communities, as well as resources for Census 2010.
10. SOCIAL CHANGE
• Education reform. Schools and nonprofit educational programs are calling for closing the achievement gap. Federal “Race to the Top” grant applications are due January 19 and awards will go to States that are “leading the way with ambitious yet achievable plans for implementing coherent, compelling, and comprehensive education reform.” What is California doing?
• Healthcare reform. In late December when the Senate passed its version of health care reform, social media devoted more attention to the subject than it had at any time this year according to the Pew Research Center.
• Advancing equal rights. When San Francisco Mayor Gavin Newsom ordered City Hall to issue marriage licenses to same-sex couples soon after taking office in 2004, gay marriage and rights received national attention. While there have been many setbacks along the way, considerable progress has been made. 2010 will also mark the first time the U.S. Census will count same-sex couples.

Of course, the list goes on. Feel free to send in additional innovation highlights via comments.

My next blog post will be about Stones into Schools by Greg Mortenson, author of the best selling Three Cups of Tea.

To join the group, RSVP Jason Uribe, Farm Manager for People’s Grocery at (510) 504-3664 or email at Jason@peoplesgrocery.org, by Friday 5/20/07.

Top row (left to right): Hammerskjoeld Simwinga of Zambia, Willie Corduff of Ireland, Orri Vigfússon of Iceland. Bottom row (left to right): Julio Cusurichi Palacios of Peru, Sophia Rabliauskas of Canada, Tsetsegee Munkhbayar of Mongolia

Yesterday evening in the San Francisco Opera House, the 2007 Goldman Environmental Prize ceremony celebrated the achievements of six grassroots environmental leaders from around the world. Richard N. Goldman and his late wife, Rhoda H. Goldman, founded the annual award in 1990 to recognize environmental heroes from each of the world’s six inhabited continental regions and to amplify the voices of these grassroots leaders. The award winners receive worldwide visibility for the issues they champion and financial support of $125,000 to pursue their vision.

The six prize winners will also be honored at a smaller ceremony tomorrow, Wednesday, April 25 at the National Geographic Society headquarters in Washington, DC.

This year’s winners are:

North America: Sophia Rabliauskas, 47, Canada: Working on behalf of the Poplar River First Nation, Rabliauskas succeeded in securing interim protection for a portion of the boreal forest of Manitoba, effectively preventing destructive logging and hydro-power development while calling on government and international agencies to permanently protect the region.

Africa: Hammerskjoeld Simwinga, 45, Zambia: In Zambia’s North Luangwa Valley, where rampant illegal wildlife poaching decimated the wild elephant population and left villagers living in extreme poverty, Simwinga created an innovative sustainable community development program that successfully restored wildlife and transformed this poverty-stricken area.

Asia: Tsetsegee Munkhbayar, 40, Mongolia: Munkhbayar successfully worked with government and grassroots organizations to shut down destructive mining operations along Mongolia’s scarce waterways. Through public education and political lobbying, Munkhbayar has effectively protected Mongolia’s precious water resources from additional unregulated mining.

South & Central America: Julio Cusurichi Palacios, 36, Peru: In the remote Peruvian Amazon, Cusurichi secured a national reserve to protect both sensitive rain forest ecosystems and the rights of indigenous peoples living in voluntary isolation from the devastating effects of logging and mining.

Europe: Willie Corduff, 53, Ireland: In the small farming community of Rossport, Corduff and a group of fellow local residents and landowners successfully forced Shell Oil to halt construction on an illegally-approved pipeline through their land.

Islands & Island Nations: Orri Vigfússon, 64, Iceland: With business savvy and an unwavering commitment to reverse the near-extinction of wild North Atlantic salmon, Vigfússon brokered huge international fishing rights buyouts with governments and commercial interests, helping bring to an end destructive commercial salmon fishing in the region.

Recently, I spoke with Ian Kim, policy director for the Oakland-based Ella Baker Center about his organization’s aspirations of building opportunities for disadvantaged communities in the “new green economy.” With an affinity for creating memorable names like “Silence the Violence” and “Books not Bars,” I was immediately struck by the campaign called “Reclaim the Future” and its “Apollo Challenge.”

Simply put, they are urging supporters to sign on, challenging Oakland to create sustainable jobs and energy independence within 10 years, the same amount of time President Kennedy gave the nation for “landing a man on the moon and returning him safely to the Earth.” In 1969, Apollo 11 met the lunar challenge after 192 hours. In the Winter 2007 issue of Yes! Magazine, the Center’s executive director Van Jones and communications director Ben Wyskida wrote about their ideas for creating high quality jobs for Oakland residents while cleaning up the environment, improving public health and helping the region achieve energy independence through the promotion of alternative energy technologies.

My old friend from college Kivi Leroux Miller, a prolific blogger and the principal of EcoScribe Communications based in North Carolina, just tagged me with a meme – a tag that allows a blogger to pose a question to other bloggers and track responses across the blogosphere, according to Wikipedia.

Using a meme, Kivi invited me to answer the question: Who do you write for?

I am writing this blog for anyone interested in positive social change. Have I captured everyone? I am grateful to live in the San Francisco Bay Area where there are myriad nonprofits, philanthropists, cooperatives, social enterprises, and individuals with missions to build healthy and sustainable communities. I would like to pass on some of their stories, ideas, and successes.

Here are just four examples from a very long list:

The Rose Foundation for Communities and the Environment in Oakland, California believes that “environmental protection and community regeneration must go hand in hand and are inextricably linked to a healthy economy.”

Rainbow Grocery, a worker-owned cooperative in San Francisco’s Mission District, strives to buy locally, supports fair labor practices, donates to local nonprofits, and promotes composting, reuse, and recycling.

Literacy for Environmental Justice has a mission “to foster an understanding of the principles of environmental justice and urban sustainability in our young people in order to promote the long-term health of their communities.”

World of Good is a social enterprise that promotes the principles of fair trade through its sales of handmade items crafted by artisan groups around the world. They also re-invest 10% of their profits in artisan communities through a nonprofit partner. For their first year of operation, they published a document called the “World of Good Social Impact Report 2006.”

In future posts, I will continue to highlight upcoming events, inspirational stories, and real-life examples of nonprofits, socially-responsible businesses, and individuals who are driven by progressive values and vision. Since I am also keen on the use of technology to democratize the media, broadcast more voices, and help organizations run more effectively, I will be posting tips and strategies for using software and web-based tools for project and campaign management, data collection and outcomes tracking, and communications. I will also be writing about nonprofits who are using new earned income opportunities to diversify and build sustainable funding sources. I welcome your ideas!